Truck King
@TruckKingThe Truck King YouTube channel began as the Canadian Truck King Challenge, an annual competition started in 2006 that sought to crown the yearly "Truck King." We have now evolved, bringing you weekly video reviews of all the latest pickup trucks, SUVs, recreational vehicles and powersports machines on the market. We cover a broad range of things here on the channel, with a common thread: in-depth looks and comparisons to help you make a purchasing decision. For all business inquiries contact: caleb at smallscreenmarketing.com NOTE: We do not run contests on YouTube and will never ask for money over messages. If you're contacted about a prize win, please report the comment to YouTube.
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- Subscribers
- 206KTop 30%
- Avg views
- 33.6KTop 35%
- Median views
- 51.2KTop 42%
- Views per subscriber
- 20%Top 40%
- Engagement rate
- 2.6%Top 73%
- Past sponsors
- 13+LaunchLaunch 129Tremor
- Last published
- 1mo ago
- Est. Rate $
- Reveal
- Audience Score
- 62by Scout
- Sponsor Score
- 51by Scout
Videos
- Duramax20:098.3L Duramax Diesel! ALL the details on GM's New Massive Diesel131K views · 9d ago
- Denali19:21Get ALL the Details on the 2027 GMC Sierra Right Here! Engines, Towing, Price, Features & More91.2K views · 11d ago
- ZR212:28Hands On with the 2027 Chevy Silverado ZR2! Get ALL the Details43.4K views · 15d ago
- Chevy Silverado14:46NEW GM Small Block V8s Have Arrived! Get ALL the Details Here77.6K views · 16d ago
- F-15012:52Meet the 2027 Ford F-150! Get ALL the Details On What Ford Changed Right Here60.7K views · 18d ago
- Wrangler 39222:192026 Jeep Wrangler 392 Moab vs Mud, Rocks & Water - BIG V8 Power!20.5K views · 19d ago
- Amazon55:28Ford Ranger Raptor vs Toyota Tacoma TRD Pro vs Jeep Gladiator Willys - Which Off-Roader is Best?84K views · 25d ago
- Land Cruiser28:142026 Toyota Land Cruiser Hits the Dirt! Can This Pricey SUV Hack it Off-Road?29.9K views · 27d ago
Past Sponsors
Click a sponsor for its videos · Purple = dedicated video · Orange = integrated read · Grey = mentioned, not a paid sponsor
Rate Estimates
by ScoutEstimated from audience performance, not published by Truck King. A creator who claims this profile replaces them with their real rate card.
Audience Demographics
Geo
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Age
Estimated from the people who engage with Truck King. One reveal opens all three for 3 credits, charged only if there is data.
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Sponsorships observed in Babbl’s corpus of paid YouTube placements. Counts are a lower bound. Data as of 2026-10-03.