The Minimal Mom
@TheMinimalMomMinimalism gave me back my time, my peace…and my kitchen counters. If you’ve ever felt buried under clutter, overwhelmed by your home, or just tired of managing so much stuff, you’re in the right place. I’m Dawn—mom of four (ages 10–15), living outside the Twin Cities in MN. 10 years ago, I embraced family minimalism, purged 85% of our stuff, and never looked back. I don’t miss any of the extra stuff… not one bit—and I keep letting go of more every year. Here, you’ll find practical tips, honest encouragement, and simple strategies to help you finally declutter your home—fast. I believe your home should support you, not drain you, and I’ll show you how to get there without overthinking or spending months sorting every item. Life’s too short to be overwhelmed by your stuff—let’s clear the clutter and make space for what you love. BRAND PARTNERSHIPS: Download our media kit here: https://www.ithinkwecouldbefriends.com/2019/03/27/brand-partners/
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Overview
- Subscribers
- 883KTop 10%
- Avg views
- 129KTop 15%
- Median views
- 215KTop 18%
- Views per subscriber
- 28%Top 33%
- Engagement rate
- 4.4%Top 40%
- Past sponsors
- 12+


Helix Elite DuskHelix Dus Lux - Last published
- 23d ago
- Est. Rate $
- Reveal
- Audience Score
- 76by Scout
- Sponsor Score
- 79by Scout
Videos
- Amazon27:45Stop Asking “Should I Keep This?” Ask This Instead90.9K views · 9d ago
- Amazon57:57I created the Perfect Pantry (how I did it will shock you!)139K views · 16d ago
- Helix30:44Like everyone knew something I didn't115K views · 23d ago
- Helix Dusk22:09The 4-Foot Rule: Start Here When Your House Is a Mess156K views · 1mo ago
- Helix Dusk35:02Desperate for a Decluttered House? The most underrated decluttering method explained155K views · 1mo ago
- Helix Sleep21:5512 Japanese Home Organization Ideas That Instantly Save Space214K views · 1mo ago
- Trades Of Hope21:04Why Minimalists can have NO storage, but feel prepared for anything85.9K views · 1mo ago
- Amazon17:5710 Things We Waste SO Much Money On99.5K views · 1mo ago
Past Sponsors
Click a sponsor for its videos · Purple = dedicated video · Orange = integrated read · Grey = mentioned, not a paid sponsor
Rate Estimates
by ScoutEstimated from audience performance, not published by The Minimal Mom. A creator who claims this profile replaces them with their real rate card.
Audience Demographics
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Estimated from the people who engage with The Minimal Mom. One reveal opens all three for 3 credits, charged only if there is data.
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Sponsorships observed in Babbl’s corpus of paid YouTube placements. Counts are a lower bound. Data as of 2026-10-03.
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