#2073

The Minimal Mom

@TheMinimalMom
USEnglishHome & DIYLifestyle & RelationshipsSelf-Improvement & Motivation883Ksubscribers129Kaverage views

Minimalism gave me back my time, my peace…and my kitchen counters. If you’ve ever felt buried under clutter, overwhelmed by your home, or just tired of managing so much stuff, you’re in the right place. I’m Dawn—mom of four (ages 10–15), living outside the Twin Cities in MN. 10 years ago, I embraced family minimalism, purged 85% of our stuff, and never looked back. I don’t miss any of the extra stuff… not one bit—and I keep letting go of more every year. Here, you’ll find practical tips, honest encouragement, and simple strategies to help you finally declutter your home—fast. I believe your home should support you, not drain you, and I’ll show you how to get there without overthinking or spending months sorting every item. Life’s too short to be overwhelmed by your stuff—let’s clear the clutter and make space for what you love. BRAND PARTNERSHIPS: Download our media kit here: https://www.ithinkwecouldbefriends.com/2019/03/27/brand-partners/

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Overview

Subscribers
883KTop 10%
Avg views
129KTop 15%
Median views
215KTop 18%
Views per subscriber
28%Top 33%
Engagement rate
4.4%Top 40%
Past sponsors
12+Helix SleepForbesWesperHelix Elite DuskHelix Dus Lux
Last published
23d ago
Est. Rate $
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Audience Score
76by Scout
Sponsor Score
79by Scout

Videos

1–8 of 79

Past Sponsors

12 of 12+

Click a sponsor for its videos · Purple = dedicated video · Orange = integrated read · Grey = mentioned, not a paid sponsor

Rate Estimates

by Scout
Integrated read
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30–90s mid-video mention
Dedicated video
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Whole video about the brand

Estimated from audience performance, not published by The Minimal Mom. A creator who claims this profile replaces them with their real rate card.

Audience Demographics

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Age

Estimated from the people who engage with The Minimal Mom. One reveal opens all three for 3 credits, charged only if there is data.

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Sponsorships observed in Babbl’s corpus of paid YouTube placements. Counts are a lower bound. Data as of 2026-10-03.