#148

Jordan B Peterson

@JordanBPeterson
unknownSelf-Improvement & MotivationReligion & SpiritualityEducation9Msubscribers101Kaverage views

Jordan B. Peterson is a Canadian professor of psychology, clinical psychologist, YouTube personality, best-selling author and host of the #1 Education Podcast, "The Jordan B. Peterson Podcast." Watch the entirety of Dr. Peterson's catalog on DailyWire+ This channel features videos from his classes, podcasts, interviews, book tours, and lectures. You can watch the incredibly popular lecture series "Personality and Its Transformations", "Maps of Meaning: The Architecture of Belief", as well as his "The Psychological Significance of the Biblical Stories" lectures for free.

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Overview

Subscribers
8.8MTop 1%
Avg views
101KTop 18%
Median views
456KTop 9%
Views per subscriber
4%Top 75%
Engagement rate
3.3%Top 60%
Past sponsors
5+Birch Gold GroupHelix SleepShopifyThe Daily Wire
Last published
3y ago
Est. Rate $
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Audience Score
54by Scout
Sponsor Score
16by Scout

Videos

Past Sponsors

5 of 5+

Click a sponsor for its videos · Purple = dedicated video · Orange = integrated read · Grey = mentioned, not a paid sponsor

Rate Estimates

by Scout
Integrated read
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30–90s mid-video mention
Dedicated video
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Whole video about the brand

Estimated from audience performance, not published by Jordan B Peterson. A creator who claims this profile replaces them with their real rate card.

Audience Demographics

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Estimated from the people who engage with Jordan B Peterson. One reveal opens all three for 3 credits, charged only if there is data.

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Sponsorships observed in Babbl’s corpus of paid YouTube placements. Counts are a lower bound. Data as of 2026-10-03.