Jenny Mustard
@JennyMustardI’m Jenny Mustard, a Swedish London-based author and content creator. Here you’ll find video essays discussing feminism, sustainable fashion and design, anti-consumerism, and literature, among other things. My work has been featured in The Observer, The Independent, Vogue , Harpers Bazaar, Stylist, The Evening Standard, and many other publications. I have produced and fronted campaigns focusing on feminism, entrepreneurship, sustainability, and innovation for global brands such as Google, Lexus, Calvin Klein, Squarespace, and Farfetch. My acclaimed novels OKAY DAYS and WHAT A TIME TO BE ALIVE were published in 2023 and 2025 respectively, and my work has been translated to ten languages. If you’re interested in working with me, please get in touch at info@jennymustard.com. Find me elsewhere: instagram.com/jennymustard
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Overview
- Subscribers
- 499KTop 16%
- Avg views
- 25.6KTop 40%
- Median views
- 22.6KTop 58%
- Views per subscriber
- 5%Top 70%
- Engagement rate
- 6.6%Top 17%
- Past sponsors
- 2+


- Last published
- 2mo ago
- Est. Rate $
- Reveal
- Audience Score
- 45by Scout
- Sponsor Score
- 61by Scout
Videos
- Squarespace19:22Welcome to my new house.39.4K views · 2mo ago
- Squarespace16:31My new, strange 2-year project (!)14.3K views · 3mo ago
- Squarespace11:04We've moved to Sweden! (Goodbye, London flat)22.9K views · 3mo ago
- Squarespace14:22We've found a house in Sweden.22.6K views · 4mo ago
- Squarespace14:30My 20-year relationship (the lessons I've learned – the hard way)10.9K views · 4mo ago
- Squarespace15:13We sold our LONDON home.29.9K views · 5mo ago
- Incogni15:29My absolutely fantastic writing tips (how to get started)8.3K views · 6mo ago
- Squarespace8:34we ARE leaving London!54.2K views · 6mo ago
Past Sponsors
Click a sponsor for its videos · Purple = dedicated video · Orange = integrated read
Rate Estimates
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Sponsorships observed in Babbl’s corpus of paid YouTube placements. Counts are a lower bound. Data as of 2026-10-03.
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