James Hoffmann
@jameshoffmannHi! My name is James, and I make videos about anything and everything to do with coffee, occasionally food and sometimes business/entrepreneurship. I create how-tos, guides, reviews, vlogs, video essays and mini-documentary films. In the real world, I've started a few companies, I wrote "The World Atlas of Coffee" and "How To Make The Best Coffee At Home". I do a little advisory work for startups too. If you want to get in touch, drop me a line but please read these two things first: 1. I don't do paid reviews. I have a Patreon that helps me buy the products I want to review to prevent bias (then I give them away!) 2. I get a lot of email, so sadly I can't help with queries about which equipment you should buy. TO GET IN TOUCH PLEASE REACH OUT VIA WEBSITE: https://www.jameshoffmann.co.uk/contact-me Management: Ziggurat XYZ
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Overview
- Subscribers
- 2.6MTop 3%
- Avg views
- 678KTop 4%
- Median views
- 694KTop 6%
- Views per subscriber
- 25%Top 35%
- Engagement rate
- 3.5%Top 57%
- Past sponsors
- 9+

Friday ClogThe Book Of CoffeeThe Book Of Tea - Last published
- 5mo ago
- Est. Rate $
- Reveal
- Audience Score
- 80by Scout
- Sponsor Score
- 59by Scout
Videos
- Decaf Project4:39Taste Coffee With Me For The Last Time470K views · 29d ago
- The World Atlas Of Coffee Audiobook6:32Coffee Like A Local Ep1: Lima, Peru438K views · 1mo ago
- The New Glasses34:16The Fellow ES1 Espresso Machine Review700K views · 1mo ago
- The Book Of Coffee16:31The Surprising Things We Discovered In The Cost Of A Cappuccino384K views · 1mo ago
- Bold London25:45I Went To Guatemala To Explain Why All Coffee Is Fermented374K views · 2mo ago
- The Best Of Jimseven22:25The Philips Baristina - I'm Not Angry, Just Disappointed723K views · 3mo ago
- The World Atlas Of Coffee Audiobook33:10Wendougee: The Most Interesting Manufacturer in China?113K views · 4mo ago
- Bombas24:51The Truly Absurd Secrets of An Incredible Americano1.2M views · 5mo ago
Past Sponsors
Click a sponsor for its videos · Purple = dedicated video · Orange = integrated read
Rate Estimates
by ScoutEstimated from audience performance, not published by James Hoffmann. A creator who claims this profile replaces them with their real rate card.
Audience Demographics
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Age
Estimated from the people who engage with James Hoffmann. One reveal opens all three for 3 credits, charged only if there is data.
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Sponsorships observed in Babbl’s corpus of paid YouTube placements. Counts are a lower bound. Data as of 2026-10-03.
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