#1323

Howtown

@Howtown
USEnglishScienceEducationFood & Cooking1Msubscribers1Maverage views

The "How Do They Know" show from journalists Adam Cole and Joss Fong. You may have seen our work with Vox, NPR's Skunk Bear, and Netflix "Explained". Now we've left those jobs and work directly for you. These are our principles: Curiosity-driven: We are not searching for evidence to support a position that we've already chosen. We are here to understand what it takes to answer interesting questions and to help you navigate what we know so far. Primary sources: We read all of the research that we cover, and we interview those involved in that work (Researchers: please answer our emails!) Accountability: In the case of any factual errors, we will post corrections directly under the relevant video that explain what we got wrong. Independence: Outside of shorts, we will not accept offers for spon-con/native advertising, in which the video itself exists to serve the sponsor. The ad read is the only part of the video that sponsors review. To support this project, find us on Patreon.

Reach Out
Upgrade

Upgrade to Scout Pro to unlock verified contact email, and more premium data

Contact emailSponsorship pricingAudience demographics

Overview

Subscribers
1.4MTop 6%
Avg views
1.1MTop 2%
Median views
1.2MTop 3%
Views per subscriber
104%Top 11%
Engagement rate
4.1%Top 46%
Past sponsors
9+Henson ShavingWispr FlowPerseveranceIncogniHeadspace
Last published
29d ago
Est. Rate $
Reveal
Audience Score
93by Scout
Sponsor Score
74by Scout

Videos

1–8 of 9

Past Sponsors

9 of 9+

Click a sponsor for its videos · Purple = dedicated video · Orange = integrated read · Grey = mentioned, not a paid sponsor

Rate Estimates

by Scout
Integrated read
Reveal
30–90s mid-video mention
Dedicated video
Reveal
Whole video about the brand

Estimated from audience performance, not published by Howtown. A creator who claims this profile replaces them with their real rate card.

Audience Demographics

Geo

Gender

Age

Estimated from the people who engage with Howtown. One reveal opens all three for 3 credits, charged only if there is data.

Contact Info

Business Email
Reveal

Unlock verified business email for Howtown

Similar Creators

Claim Profile

Is this your channel?

Claim your profile to replace these estimates with your real rate card, add audience demographics, and get a verified badge when brands search for creators like you.

Sponsorships observed in Babbl’s corpus of paid YouTube placements. Counts are a lower bound. Data as of 2026-10-03.