Howtown
@HowtownThe "How Do They Know" show from journalists Adam Cole and Joss Fong. You may have seen our work with Vox, NPR's Skunk Bear, and Netflix "Explained". Now we've left those jobs and work directly for you. These are our principles: Curiosity-driven: We are not searching for evidence to support a position that we've already chosen. We are here to understand what it takes to answer interesting questions and to help you navigate what we know so far. Primary sources: We read all of the research that we cover, and we interview those involved in that work (Researchers: please answer our emails!) Accountability: In the case of any factual errors, we will post corrections directly under the relevant video that explain what we got wrong. Independence: Outside of shorts, we will not accept offers for spon-con/native advertising, in which the video itself exists to serve the sponsor. The ad read is the only part of the video that sponsors review. To support this project, find us on Patreon.
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Overview
- Subscribers
- 1.4MTop 6%
- Avg views
- 1.1MTop 2%
- Median views
- 1.2MTop 3%
- Views per subscriber
- 104%Top 11%
- Engagement rate
- 4.1%Top 46%
- Past sponsors
- 9+

Perseverance

- Last published
- 29d ago
- Est. Rate $
- Reveal
- Audience Score
- 93by Scout
- Sponsor Score
- 74by Scout
Videos
- Henson Shaving26:23Can humans learn to hibernate?772K views · 29d ago
- Whisperflow Pro23:30We might have found aliens. Then we ran out of money.1M views · 1mo ago
- Henson Shaving27:25How to catch an arsonist1.4M views · 3mo ago
- Wispr Flow Pro24:56Why is this one spot not warming?829K views · 4mo ago
- Incogni32:10What do other animals think of human music?2M views · 5mo ago
- Henson Shaving20:57The Moon's origin story doesn't add up1.2M views · 6mo ago
- Headspace25:30What the actual science says about "brain rot"4M views · 9mo ago
- Zocdoc49:11Do we need more kids? A research showdown.331K views · 10mo ago
Past Sponsors
Click a sponsor for its videos · Purple = dedicated video · Orange = integrated read · Grey = mentioned, not a paid sponsor
Rate Estimates
by ScoutEstimated from audience performance, not published by Howtown. A creator who claims this profile replaces them with their real rate card.
Audience Demographics
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Estimated from the people who engage with Howtown. One reveal opens all three for 3 credits, charged only if there is data.
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Sponsorships observed in Babbl’s corpus of paid YouTube placements. Counts are a lower bound. Data as of 2026-10-03.
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